I have some good news and some bad news. the Bad: You might suffer from “the Hidden Photo Frame Effect,” as I do. the Good: there’s an easy solution. Read on… Does This Happen to You? How many times have you driven down the same road only to notice a house, tree, or car for the very first time? Yet, that “thing” has been there for weeks, months… …maybe decades. It’s not just you. This is known as “perceptual blindness.” I struggle with it, too. How ‘bout you? It's similar to the… …Hidden Photo Frame Effect {H.P.F.E.} Have you ever had a perfect photographic opportunity stare you in the face, but… …you didn’t “see” it… …until someone else posted the most stunning image from that exact location? Yeah, me too. Been there, done that! __________________________________________________ Oh, and speaking of blindness, I once sat on my prescription glasses… …cracked the frame, broke a lens, and couldn’t see a thing. True story. Happened recently. But that’s a story for another day. Anyway... __________________________________________________ ...you have to see before you create an image. If not, you’ll miss the photographic opportunity staring right back at you.
Dorothea Lange said it best… “The camera is an instrument that teaches people how to see without a camera."
What does that mean? Well, photography changes the way we SEE the world. It teaches us to see details, stories, and emotions we’d otherwise miss. For me, photography has rewired my brain. How ‘bout you? Oh, and it gets better… …when our camera isn’t in our hands, this awareness persists! Like when watching TV, a movie, or even taking a walk... ...you start noticing light, shadows, and compositions. And here’s my promise to you… …the more you train your eyes to see, the more photographic opportunities you’ll uncover.
There is one downside, though. Once you reach the J.M.S. level, your brain will work on overdrive. Instead of seeing one or two compositions, you’ll see 5, 6, 7, oh my, there’s another one over there… …and there… …and another one over there...
This is 3 of 8 images I created that morning!
...but that’s a good problem to have, am I right?
Becoming a J.M.S. is easier now than ever before.
Especially now since we don’t have to use this method {coming up} by rummaging through magazine racks.
It’s easy…
…since you can do it online.
But hard…
…since you’re doing it wrong.
The easy part…
…you’re already doing it!
The hard part...
...you need to do it with purpose.
You already love a particular genre of photography, yes?
And you’re already looking at images online from photographers who inspire you, yes?
Now, it’s time to take that inspiration further.
Don’t just look at photos…
…study them with a purpose!
How the pros do it...
When looking at images, follow this 5-step checklist…
…fill out the form below, and I’ll instantly send the 5-Step checklist…
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